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Wednesday, September 2, 2009

The Phases of Motherhood Contest By Thermos

THERMOS LAUNCHES FOOGO PHASES LINE WITH MOVIE PREMIERE CONTEST

Thermos Has Expanded Their BPA-free drinkware line and giving moms the chance to walk the red carpet

Check out the press release:

Thermos L.L.C., has announced the launch of Thermos® Foogo® Phases™, a new line of BPA-free drinkware for infants and toddlers that allows parents to easily customize the products to their child’s changing developmental needs. In celebration of the drinkware line launch, Thermos has partnered with the new movie “MOTHERHOOD”, starring Uma Thurman, offering a contest that will give one deserving mom the chance to walk the red carpet at the premiere in New York City.

The “Phases of MOTHERHOOD” contest will award one mom with an all expense paid trip to the “MOTHERHOOD” theatrical premiere in New York City in October 2009. The movie plot is centered on lead character Eliza’s (Uma Thurman) struggle through the many challenges and phases of motherhood. Thermos Foogo insulated stainless steel sippy cups are featured in both the film and theatrical trailer.

“Thermos understands that motherhood has many phases, from challenging to rewarding to fun,” said Rick Dias, President and Chief Operating Officer at Thermos. “The ‘MOTHERHOOD’ plot is very relevant to the Thermos consumer, since Thermos provides moms in any phase of motherhood with convenient solutions to make their lives easier and keep their children active and healthy on-the-go.”

Thermos has taken its commitment to make life easier for moms at all phases of motherhood a step further with the new customizable Foogo Phases drinkware products. Offering BPA-free drink cups in double wall vacuum-insulated stainless steel and in Eastman Tritan™ copolymer, Foogo Phases features three interchangeable lid types: a soft sippy spout, hard sippy spout and the popular push-button straw. The interchangeable lid and body system provides up to 24 possible drinkware combinations.

“Foogo Phases offers the great vacuum-insulated stainless steel drinkware consumers have come to expect from our Foogo products, with the new addition of the lightweight BPA-free Tritan drink cup options for a more customized experience,” said Dias. “The Foogo Phases line offers value to parents since they can save money by simply updating the interchangeable lid system during each phase of childhood development, while continuing to use the durable stainless steel or Tritan drink cups.”


Consumers can enter, “The Phases of MOTHERHOOD” contest by sharing their thoughts on the phases of motherhood, the good, the bad and the ugly,

on Thermos Facebook (www.Facebook.com/ThermosFoogo)

or Twitter accounts (@ThermosBrand),

by Friday, September 18, 2009.

Additional information may be obtained by contacting Krista Cortese at kcortese@wheatleytimmons.com or 312-755-6205.

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