Get the “Official Pen of the North Pole” for the 2010 holiday season – Zebra Pen’s new Sarasa Metallic gel pens

SANTA CLAUS WRITES HIS NAUGHTY AND NICE LISTS WITH
THE OFFICIAL PEN OF THE NORTH POLE

North Pole Declares Zebra Pen’s New Sarasa Metallic the Official Pen of the 2010 Holiday Season; Santa Claus Offers Tips to Go from Naughty to Nice List

EDISON, NJ (December 6, 2010) – Zebra Pen Corp., leaders in the writing instrument industry for more than 110 years, today announced that its new Sarasa Metallic gel pens have been declared the “Official Pen of the North Pole” for the 2010 holiday season by Mayor Doug Isaacson, the North Pole City Council and – of course – Santa Claus himself.

According to research, the average person will wrap 18 presents and send more than 20 greeting cards this holiday season. With so much to prepare – including the “naughty or nice” list – it is necessary to have a high performance pen that adds a festive feel making the many tasks of the season more enjoyable. Zebra Pen’s new Sarasa Metallic gel pens (MSRP $1.59/each pen) are the best way to add some sparkle to all of your holiday writing.

“We are honored that Zebra Pen’s Sarasa Metallic gel pens have been declared the official pen of the North Pole,” said Chris Farley, director of marketing for Zebra Pen. “We’re also excited to be working with Santa Claus who has provided us with simple tips on how to get back on the nice list this year – and hopefully remain there.”

Zebra Pen’s new Sarasa Metallic gel pens glide easily on light and dark paper and are perfect for decorative holiday crafts, greeting cards and present tags. Available in gold, silver and copper, the Sarasa Metallic pen’s smooth flowing ink gel is acid-free and guarantees a scratch-free, no-smudge writing experience.

As part of the partnership, North Pole city officials issued a proclamation stating “Zebra Pen’s Sarasa Metallic gel pens are the Official Pen of the North Pole for the 2010 Holiday Season.” All North Pole residents will receive new Sarasa Metallic gel pens, to be distributed at city hall, compliments of Zebra Pen. In addition, Zebra Pen will be giving away a 3 pack of the Sarasa Metallics each day from December 6 through December 23, just like the residents of the North Pole received. Visit www.zebrapen.com to enter and view the official contest rules.

“The North Pole City Council and I are glad to designate the Sarasa Metallic gel pens by Zebra Pens the "Official Pen of the North Pole for the 2010 Holiday Season,” said North Pole Mayor, Doug Isaacson. “These gel pens are superb and I know that everyone will enjoy writing with them, from Santa and the elves, to the mom checking her list, to the student taking notes at school.”

To help Zebra Pen celebrate the honor, Santa Claus himself has provided simple tips on how to jump from the naughty to nice list.

Five Tips to Get Back On the “Nice List”

1. Do NOT send fruit cake – it doesn’t taste good and no one eats it. Try sending a fruit or wine basket instead.

2. Don’t turn your residence into a community eye-sore – stop with the inflatable Christmas villages. There’s only one North Pole – and I live there, not you.

3. Do NOT re-gift! If you don’t want it, chances are they don’t either.
(I don't agree with this one- what are you supposed to do with unwanted stuff- I guess you can always donate it)

4. Throw out your holiday sweaters and ornament jewelry – ornaments are for trees, not for people.

5. Refrain from sending a five page holiday newsletter summarizing your family’s achievements. If they didn’t hear about it six months ago, you’re probably not as close as you think.

Top Five Tips to Remain On the “Nice List”

1. Send a holiday greeting to all family, friends and coworkers.

2. Reconnect with old friends – and I don’t mean through Facebook. Take a proactive approach and call or get together with someone you have lost touch with.

3. Volunteer your time – even if it means missing the first half of a football game or your favorite reality TV show.

4. Support charitable toy, clothes and food drives this holiday season – and recruit your friends to help as well!

5. Have patience when shopping and be kind to store associates and fellow shoppers.

A top manufacturer of writing instruments in the world, Zebra Pen is dedicated to ensuring that each of its products provides the ultimate writing experience for everyone, whether at school, home or in the workplace. Zebra Pen prides itself on developing innovative, user-friendly and quality writing products at a great value.

Zebra Pen products can be found in major retail locations including Staples, Office Max, Office Depot, Walmart, K-Mart, independent office supply and stationery stores, discount chains, food and drug retailers and wholesale clubs.

For more information on Zebra Pen products, programs and promotions, visit www.zebrapen.com or on Facebook at www.facebook.com/zebrapenus.